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CASE STUDY: THE EVENT SHOP / CHRYSLER

M and A Complete enjoys taking on a challenge. After all if the work isn't challenging,

it probably isn't worth doing.

CUSTOMER GOALS:

To drive qualified foot traffic into dealer showrooms

To build a useable database of interested consumers for ongoing direct marketing

To increase “face time” between consumer and vehicle

 

The Bottom Line: To sell cars

WHAT WE CAME UP WITH:

M&A Partner The Event Shop interviewed management and sales teams at all 11 area dealerships.  Following these interviews, The Event Shop built a customized “Drive a Jeep/Buy a Jeep”  promotional event over a two week period.  Twelve local radio stations serving the target audience were hired to execute on-site broadcasting  parties, providing incentives for test drives.  M&A Complete worked with additional partners to develop GWP incentive for buyers (ie, free gas, car washes, oil changes, off-road adventures, etc).

WHAT WE DELIVERED

64 incremental vehicles were sold during the onsite events and an additional  218 test-drives were executed;  vehicle sales during promotional period increased 300% and consumer follow-up reflected a strong, personal, positive attitude towards both the dealership and the Chrysler product line.

M and A Complete. llc.

ADDRESS: 12295 Pearson Court • Alpharetta, Georgia 30004

 

PHONE: 404.387.1522

WHAT OUR CLIENTS SAY:

CHALLENGE

STRATEGY

RESULTS

Stacy Lunn Ronai, ConAgra

“Complete is a unique opportunity to engage consumers while they’re in a mindset to have fun and try new things.  The team at M&A is a delight to work with, and we look forward to many more opportunities to do so.”