CASE STUDY: RUIZ FOODS / TORNADOS
M and A Complete works very hard to meet and exceed the expectations of our clients
and this is just one example of how we do just that.
To develop a program focused on driving consumers to major key account retail locations in the Midwest in order to satisfy several needs:
1) incremental sales
2) brand/product sampling
3) in-store sweepstakes
4) secure product placement and distribution during peak selling season
WHAT WE CAME UP WITH:
M&A Complete teamed up with the Green Bay Packers and Minnesota Vikings for a once in a lifetime “Ultimate Fan Sweepstakes”. Consumers were driven to retail stores through a media campaign including digital impressions, live events on location and radio support. In-store, participants were able to text a code for their chance to win (2) suite tickets to a Vikings vs Packers game at Lambeau Field including VIP passes, meet and greet with former players, exclusive pre-game party hosted by Tornado’s and special in-suite giveaways. The angle was to provide an experience that could only be won, courtesy of Ruiz.
WHAT WE DELIVERED
As a result of the “Ultimate Fan Sweepstakes”, the Tornados brand had the most successful quarter for the selected key account, driving a sales increase of double digits during the promotional period. In addition to the sales efforts, Ruiz Foods was able to host (30) corporate executives from the account in a separate suite during the game in Lambeau Field, thus solidifying their partnership.
WHAT OUR CLIENTS SAY:
Brandi Davis, Brand Manager, FDS/C-Store, Ruiz Foods
“The M&A Complete team has helped take our Tornados product from an impulse purchase to a destination meal-to-go. Their relationships have enabled us to partner with some incredible brands to offer our retailers exciting in-store promotional opportunities, and our customers once-in-a-lifetime experiences. We trust M&A Complete to deliver what they present, and to always keep our best interests front and center."