CASE STUDY: CENTERPLATE / SNACKSMART
M and A Complete is dedicated to delivering results and quantifiable ROI.
This is a recent example of our efforts.
To develop an in-venue program focused on offering consumers a healthy option replacement meal. The program, Snacksmart, would target (4) non-traditional partners for the venues and package them together as an alternative to burger, dogs and fries. The several aspects that were included are:
1) cost efficient offering to consumers while showing great value
2) brand sales/trial for participating partners
3) retail bounceback offerings as part of the Snacksmart program
4) national distribution within Centerplate framework
Target markets for the program include: National Platform (minimum 100 venues)
Participating Partners: Clif Bar, Jack Links, Rocky Mountain Popcorn and Mott’s Squeeze Apple Sauce
WHAT WE CAME UP WITH:
M&A Complete developed the Snacksmart offering , which Centerplate made available within (100) high volume venues throughout the country. Snacksmart offered consumers a healthy option to the traditional ball park menus, as well as a gluten free option. Participating partner brands were distributed to the venues in a prepared package, making this a simple “shelf stocker” program. The pricing was in line with the typical “burger meal”, yet offered the consumer an alternative and added value through coupons and more within the packaging.
WHAT WE DELIVERED
Four new brands were introduced to Centerplate and their consumers through Snacksmart including Clif Bar, Jack Links, Rocky Mountain Popcorn and Mott’s. Through the first fiscal year, approximately 96,000 of the packages were sold, delivering significant ROI to Centerplate and the partners.
WHAT OUR CLIENTS SAY:
Bob Pascal, Chief Marketing Officer, Centerplate
“Maisano and Associates has proven to be a valued member of the Centerplate team. Their insights and execution have enabled us to strengthen our relationship with our millions of guests and vendor-partners alike.”